TREND FORWARD CAPITAL PRIVACY POLICY
(October 2017)
Trend Forward Capital Management, LLC and its subsidiaries and affiliates (collectively, “Trend Forward”) are committed to protecting your privacy and ensuring you have a positive experience on our websites.
This Privacy Policy only applies to personal information collected by Trend Forward websites that link to this Privacy Policy but does not apply to personal information collected by Trend Forward websites that have their own privacy policy or by websites hosted by third parties authorized to display the Trend Forward name and/or corporate logo.
Our Privacy Policy explains the following:
A. Why does Trend Forward collect your personal information?
B. Collection and use of your personal information
C. Communication preferences
D. Sharing your personal information
E. Protection and Security of your personal information
F. Use of cookies and other technology
G. Managing your personal information
H. Collection and use of non-personal information
I. Third-Party websites and services
J. Children
K. Changes to the Trend Forward Privacy Policy
L. Trend Forward contact information and inquiries
A. Why does Trend Forward collect your personal information?
When you contact us, participate in an online survey, or contest, Trend Forward may collect a variety of information, including your name, mailing address, phone number, email address, and contact preferences.
B. Collection and use of your personal information
• The personal information Trend Forward collects allows us to keep you posted on upcoming events. If you don’t want to be on our mailing list, you can opt out anytime by contacting Trend Forward at the address below.
• Trend Forward may use your personal information when you participate in a campaign or a website forum, when you subscribe to Trend Forward newsletters, or when you enter a contest, giveaway, or promotion.
• Trend Forward may also use your personal information when you provide us with feedback or opinion, or when you apply for a job online with Trend Forward.
• Your personal information may also be used to respond to or address your request, improving your experience on our website, or tracking customer preferences.
Trend Forward will maintain your personal information only for as long as you are a registered Trend Forward customer, continue to subscribe to Trend Forward newsletters or as is reasonably necessary for audit or internal purposes or as needed to provide you with information you request unless a longer retention period is required or permitted by law.
C. Communication Preferences
Trend Forward gives you the choice of receiving a variety of information that complements our services. You can manage your communication preferences and unsubscribe in one of the following ways: (a) Trend Forward promotional emails include instructions on how you can unsubscribe from that particular communication; or (b) via mail to Trend Forward Capital Management, LLC, c/o Legal Department, 560 South Winchester Boulevard, Suite 400, San Jose, California 95128. Please include your name, email address and specific relevant information about the material that you no longer wish to receive.
D. Sharing your personal information
Trend Forward may share personal information with its affiliated companies or partners in order to provide the high quality services you have requested. Trend Forward may engage contractors to provide certain services, such as conducting customer research or satisfaction surveys.
Trend Forward requires that all contractors keep personal information of our customers secure and confidential and that they do not share such personal information with others or use your personal information for their own marketing purposes.
It may be necessary by law, legal process, litigation and/or requests from public and governmental authorities within or outside your country of residence for Trend Forward to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement or other issues of public importance, disclosure is necessary or appropriate.
Trend Forward may also disclose information if we determine that disclosure is necessary to enforce our terms and conditions. In addition, in the event of a reorganization, merger or sale, we may transfer any and all personal information we collect to the relevant third party.
E. Protection and security of personal information
Trend Forward understands the importance of securing your personal information. Trend Forward has taken appropriate security measures – including administrative, technical and physical measures - to maintain and protect your personal information against loss, theft, misuse, unauthorized access, disclosure, alteration and destruction. Access to your personal information is restricted to authorized personnel only.
F. Use of cookies and other technology
Trend Forward’s website, online services, interactive applications and email messages may use “cookies” and other technologies such as web beacons. Cookies are alphanumeric identifiers that Trend Forward transfers to your computer’s hard drive through your web browser to enable our systems to recognize your browser to provide services. Cookies help websites work or work more efficiently and can help provide us with business and marketing information. They also enable a website to tailor information presented to you based on your browsing preferences such as language and geographical region.
Trend Forward may use cookies to personalize web pages during your visit to our web sites; and/or remember you for easy navigation and access during return visits to provide information about the previous link used by you, and track your visits to our website. This information, which does not personally identify you, is used to determine what content to serve to you when you land on our pages and to provide you with the offers of Trend Forward services that are most relevant to you. The data collected by the cookie expires after 14 days unless you visit our website again. Cookies may also be used to serve you with banner ads if you exit our store without purchasing. These cookies expire automatically within 30 days.
If you do not want Trend Forward to deploy cookies in your browser, you can set your browser to reject cookies or to notify you when a website tries to put a cookie in your browser software. Rejecting cookies may affect your ability to use of some of our services or online forms.
You can also visit http://www.coremetrics.com/company/privacy.php#optout for additional information on how to opt out of receiving marketing cookies.
Trend Forward also uses “web beacons” (or single pixel or clear GIFs) on our website to analyze traffic patterns such as the frequency of use of particular parts of our website. The data collected helps us learn what information is of most interest to our customers and what our customers would most like to see. You can opt-out of this analysis by disabling JavaScript on your computer but note that if you do so, some of the features on our website will not work. The information collected is generally anonymized and is not used to identify any particular user. Trend Forward has no access or control of any third party tracking technologies.
Web Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so called "cookies", i.e., small text files that are stored on your computer and make it possible to analyze your website usage. Usually the information stored in cookies about your website usage is transmitted to a Google server in the US and saved there. If IP anonymization is enabled on this web page, Google will shorten your IP address before transmission if it belongs to a member state of the European Union or to a contracting party to the Agreement on the European Economic Area. Only in exceptional cases will your full IP address be transmitted to a Google server in the US and shortened there. On behalf of the website operator, Google will use this information to analyze your website usage, to compile reports about website activities, and to provide the website operator with further services associated with the use of the website and of the internet. The IP address that your browser transmits within the scope of Google Analytics will not be merged with other Google data. You can configure your browser software to disable the use of cookies but we would like to point out that this may prevent you from making full use of this website. You can also stop data (incl. your IP address) created by cookies and associated with your website usage from being sent to Google or processed by Google by downloading and installing the browser plug-in available at the following link [http://tools.google.com/dlpage/gaoptout?hl=en].
G. Managing your personal information
If you participate in a Trend Forward discussion forum on our website, you should be aware that the information you provide there will be made broadly available to others, and can be read, collected or used by other users of these forums, inside or outside of Trend Forward. This information can be used to send you unsolicited messages. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please be careful and responsible when you are participating in any forum or discussion group on Trend Forward websites and note that some of these forums may have additional rules and conditions. Each participant’s opinion on a forum in our website is his or her own and should not be considered as reflecting the opinion of Trend Forward. Trend Forward is not responsible for the personal information or any other information you choose to submit in these forums.
You have the right to update your personal information on your Trend Forward account or by contacting Trend Forward as noted below. If requested, and to the extent permissible by applicable law relating to the retention of records or otherwise not required for valid business purposes (such as fulfillment of transactions), you may request that your personal information be removed from Trend Forward’s systems.
H. Collection and use of non-personal information
Trend Forward also collects non-personal information which means data that does not relate to a single, identifiable customer or end user. Trend Forward may collect, use, transfer and disclose non-personal information for any purpose. Trend Forward may collect certain information to better understand customer behavior and improved our services and advertising. We may also collect information regarding customer activities on Trend Forward’s website. This information is aggregated and used to help Trend Forward provide more useful information to our customers, to understand and analyze trends, understand which parts or pages of our website, administer the site, to learn about user behavior on the site and understand which products and services are of most interest to our customers, to gather demographic information about our customer base as a whole and to improve our customers’ experience. Trend Forward collects this information through cookies or web beacons.
Trend Forward also collects log files of traffic that visit our websites. These log files may include information such as your Internet Protocol (IP) address, browser information and language, domain name, date and time of request. We use this information to track aggregate traffic patterns throughout our website but such information does not correlate with any personally identifiable information. Trend Forward may collect and retain for a certain period IP address information of customers in order to provide technical support, obtain geo-location information, for subscription and registration purposes and to secure our networks and systems. Trend Forward treats this information as non-personal information. However, to the extent that IP addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for purposes of this Privacy Policy.
I. Third-Party websites, products and services
Trend Forward’s website contains a number of links to websites of Trend Forward business partners who are collecting your information pursuant to their own policies and purposes. You should carefully read the privacy policies on such websites as they may differ from Trend Forward’s Privacy Policy, especially as information collected on such websites is governed by the pertinent privacy policies. Trend Forward is not responsible for the content or privacy practices or misuse of any information you provide on those websites.
J. Children
Trend Forward does not knowingly collect personal information from children under the age of 13. If we learn that we have collected the personal information of a child under the age of 13, Trend Forward will promptly delete such information.
K. Changes to the Trend Forward Privacy Policy
Trend Forward will occasionally update this Privacy Policy to reflect changes in our services and customer feedback. When we make changes to the Privacy Policy, we will revise the date at the top of the Privacy Policy. If there are material changes to this Privacy Policy or in how Trend Forward will use your personal information, Trend Forward will notify either by prominently posting a notice of such changes prior to implementing the change or by directly sending you a notification.
L. Trend Forward contact information and inquiries
If you have any questions, comments or concerns regarding this Privacy Policy or if you would like to change your communication preferences, update or review personal information we have about you or withdraw your consent for the collection, use or disclosure of your personal information, please send a letter to Trend Forward Privacy Program, Trend Forward Capital Management, LLC, c/o Legal Department, 560 South Winchester Boulevard, Suite 400, San Jose, California 95128, USA.